Social Media & Content Services | Strategic Consulting & Management
STRATEGIC RESEARCH AND CONTENT EDITING
I research high-quality content, then convey the information in a way that's polished and easy to digest. This allows your ideas to be presented to your audience in a way that can be understood and appreciated fully on each individual social network.
MORE FREQUENT AND RELEVANT POSTING
If you’re not consistently active on social media, it won't do anything for you. Your audience will forget you're there. I keep your audience engaged with relevant shares created exclusively for your target audience.
PERFORMANCE TRACKING AND ANALYTICS
By tracking and measuring social campaign performance, I’m able to quickly identify which content resonates best with your audience, so I can iterate and improve your strategy on an ongoing basis.
MORE MEANINGFUL COMMUNITY ENGAGEMENT
Communities are where the most valuable conversations happen on social media. The two main benefits of participating in communities: the relationships you build with your high-target audience and constantly being at the top of their minds.
Strategy & Launch
- Social media / content audit
- Creation of strategy and plan for implementation
- Industry research, analysis, and growth opportunities
- Recommended networks, posting schedules for each, keywords, groups, etc.
- Documented strategy
- Recommended apps and tools
- Social media / content best practices
- Defining of social media / content goals and KPIs
Optimization & Management
- Update And Optimize Existing Social Profiles With Better Messaging, Branding And SEO
- Create new social media accounts if needed
- Original content creation for social profiles - photos, graphics, about, etc.
- Social media automation setup
- Weekly social media posts
- Community engagement
- Social media campaigns
Engagement & Growth
- Tracking and reporting of KPIs
- Sharing of original content across channels
- Social media posts supporting current marketing campaigns
- Increase post frequency and engagement
- Influencer and lead generation programs
- Measuring of results from first 90 days
- Social campaigns and calendar updates
- Original social content creation
Interested in developing a new social media strategy for your business? Need help with content marketing?
Use the contact form to tell me a little bit about you, your business, and your marketing goals to get started.