Why Your Business Needs Social Media Marketing

Social media and content

There are a lot of social media freelancers out there. When it comes to managing a social media account, any 13-year-old can do it. Even managing corporate business accounts is easy. You could hire an intern to do it. 

When it comes to Social Media Marketing, however, it gets a little more complicated. You need the right strategy to be successful. 

But is doing it right worth all the trouble? 

Why Your Company Needs Social Media Marketing

Social media marketing...

  • builds brand awareness
  • improves search engine ranking
  • earns the consumer's trust 
  • boosts website traffic
  • generates leads
  • reaches new audiences

Above all, there are more than HALF A BILLION social media users around the world. If you don't think your company needs social media marketing, you're losing A LOT of business!

Check out these Social Media Statistics: 

 
via iDigic

via iDigic

 

A lot of people have reached out to me about managing social media for their business. What they fail to realize is, in order to have success with social media marketing, you have to share great content.

"Social media marketing is all about promotion and content marketing is about creation. The survival of one would be difficult without the other."

- [Digital Information World] 

That's why I offer social media AND content marketing services - Both are essential to have success.

What is content marketing?

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. In short, it is communicating with your target customers without obviously trying to sell your product or service.”

- [Content Marketing Institute]

Why Your Company Needs Content Marketing

Content is also important because...

  • It improves SEO
  • It influences consumers decision-making
  • It establishes your company as industry experts
  • It tells your brand's story

Content is more than just words on a webpage. There are many forms of content, such as blog posts, eBooks, infographics, case studies, white papers, how-to guides, photos, videos, and much, much more! But without any of these assets available, what do you share on social media?

via Digital Information World

via Digital Information World

If Content is King, Social Media is Queen

Social media needs content to share, and content needs to be shared in order to be seen. However, not every business has enough time or budget to consistently create new content. Outsourcing is an option, but another option to content creation is content curation

content is king

Content Creation vs. Content Curation

"Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information."

- [Content Curation 101]

Although less taxing than content creation, it takes time to sift through a lot of existing content to get to the interesting, entertaining and professional insights your audience craves.

The Key to Online Marketing Success

Because of the recent changes to Google's ranking algorithms, search engines are now giving more weight to high-quality content - taking into account that a higher number of social shares usually means higher quality content. Which means...

The new SEO algorithm = High-quality content + social media marketing

Check out my services page to see how I do these things for you!