Serious Social Media Stats for Businesses
When social media marketing first emerged as a category, there weren’t standards for experience or expertise. Companies hired young staff and interns to “tweet and post to Facebook” but had no goals, process, or understanding of the networks they were using.
This is no longer the case. Social media marketing has grown both in popularity and importance.
3 essential components of success:
1. Centralized strategy and planning
2. Direction tied to business goals
3. Dedicated tactical execution
The Social Marketing Process
Social is now viewed a legitimate channel in the marketing mix, which means there are three distinct needs, just as there are in other areas of digital marketing, like email or web:
1. The ability to define and plan a social strategy.
2. The ability to execute on that strategy.
3. The ability to measure the success of the strategy and execution.
No marketing strategy is complete without coming full circle. In order to execute tactics, marketers have to plan a strategy, and in order to plan, they have to understand how their efforts make an impact.
38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago
Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter
People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger
96% of the people that discuss brands online do not follow those brands’ owned profiles
The top 3 content marketing tactics are blogging (65%); social media (64%); and case studies (64%)
Facebook adds 500,000 new users every day; 6 new profiles every second
72% of all online US adults visit Facebook at least once a month
Every month, 2.5 billion comments are made on Facebook Pages.
Nearly one-third of Facebook users (32 percent) engage with brands regularly.
More than 2 million advertisers regularly use Facebook to market their business.
500 million people visit Twitter each month without logging in
The average Twitter user has 208 followers
77% of Twitter users feel more positive about a brand when their Tweet has been replied to
A whopping 86 percent of Twitter users say they use the site for news, 81 percent of users say they keep up with the news daily, and 40 percent of Twitter users use the site to be alerted to breaking news.
Of those who say they use Twitter for news, 70 percent say that they do so because it’s a great way to get news in real time.
Another 36 percent of users use Twitter to pass the time and 28 percent use it to second-screen with live events.
Twitter users are three times as likely as Facebook users to follow a brand, with 49 percent of monthly Twitter users following brands or companies.
Twitter is a place to interact with brands: 42 percent of users learn about products and services via Twitter, 41 percent of users provide opinions about products or services on Twitter, and 19 percent of users seek customer support on Twitter.
There are 400 million Monthly Active Users on Instagram
Over 80 million photos are uploaded each day
There are 3.5 billion Instagram Likes per day
More than 40 billion photos have been shared so far
90 percent of Instagram users are younger than 35
When Instagram introduced videos, more than 5 million were shared in 24 hours
Pizza is the most popular Instagrammed food, behind sushi and steak
32% of US teens cite Instagram as their favourite social network
Instagram has the highest per follower engagement rate of any of the major social networks at 2.3 percent.
Instagram has 58 times more engagement per follower than Facebook.
Engaged Instagram followers are worth more than those on Facebook, with an average order value of $65 versus $55.
Instagram users are 2.5 times more likely to click on ads than users on other social media platforms.
Ad recall from a sponsored post on Instagram is 2.8 times higher than Nielsen’s norms for online advertising.
According to a November 2015 user survey, 60 percent of users say that they discover new products on the platform. That same survey found that 75 percent of users say that they’ve taken action after being inspired by a post.
176 million Pinterest accounts have been registered
Pinterest has 100 million active monthly users.
It’s a mobile-focused platform, with 75 percent of Pinterest usage taking place on phones and tablets.
People referred by Pinterest are 10 percent more likely to make a purchase on e-commerce sites than users of other social networks.
Every day, nearly 2 million people Pin rich product Pins, which include real time pricing, availability, and information about where to buy the product.
Pinners are 45 percent more likely to be introduced to new brands vs. people on other social platforms.
Pinners who click through to a business website are four to five times more likely to sign up or buy something compared to those who just see the Pin.
Pinners who repin or tap for a closeup of a Pin are 1.5 times more likely to buy something compared to those who just see the Pin.
LinkedIn has 450 million members
100 million of those access the site on a monthly basis
More than 1 million members have published content on LinkedIn
The average CEO has 930 LinkedIn connections
Over 3 million companies have created LinkedIn accounts
But only 17% of US small businesses use LinkedIn
It’s a big deal for hiring—87 percent of recruiters use LinkedIn, according to a 2015 survey.
Half of LinkedIn users say they’d be more likely to buy from a company they engage with on LinkedIn.
LinkedIn drives more than half of all social traffic to B2B blogs and sites.